You see that in today's email from DAZ? You wonder if it's something you can use? WTF is it for anyway???
Well, Morph3D is DAZ's store for selling game-ready versions of Genesis 2 assets... which is actually VERY handy for game developers (characters with four LOD's available will remove a lot of the pain of getting Genesis optimized inside Unity game engine). Also, purchasing from the Morph3D Store or the Unity Asset Store both grant you license to use those purchases in your game(s) without having to worry about what you can or cannot use with a game license from the DAZ store.
It's not aimed at Poser users as such (although I'm sure they can try the free versions and invest in the full package if they like how it works for them), but is aimed squarely at game developers (especially indie developers who often find photogenic characters are often out of their price range), so it would be more appropriate to compare with Mixamo Fuse or some other game character system that can handle mecanim animations (such as U.M.A.) rather than other character systems intended for artists.